Each member of our leadership team is an enthusiastic, dynamic expert in their field. They lead our business with drive, energy and a pioneering spirit.
Darryl joined The Pro Shop in 1980, having matriculated at Pretoria Boys High and completed his military service. In 1984 he became a partner in The Pro Shop, which was sold to Interleisure in 1987. Darryl bought the business back from Interleisure in 1993, and set about changing the face of the South African golf industry with related investments in golf practice facilities (Momentum World of Golf and Golf Villages), playing entities (playmoregolf with Momentum and lastminute golf) as well as golf instruction. (Gary Player Golf Experience). Darryl became joint Managing Director of MoreGolf in 2001. Many new business developments and acquisitions ensued, most notably strategic investments into cycling through Cycle Lab. Darryl has led the diversification of the rebranded MoreCorp Group to include ecommerce and rewards initiatives. Darryl sits on the FNB East Rand Advisory Board, as well as the Boards of SAIL, Flook Sport and Travel, Randgo Rewards, SA Golf Development Board and MoreCorp. In 2010, Darryl won the ABSA Jewish Businessman of the Year for non-listed companies.
Chief Financial Officer
Andrew has been with MoreCorp for seven years. He joined the Group as a Financial Manager to The Pro Shop in November 2009 and was promoted to Group Chief Financial Officer in March 2011. Prior to joining the Group, Andrew worked with KPMG Johannesburg for eight years, spending two of those years in the USA, working in the Dallas practice. Andrew obtained his CA(SA) qualification in 2002.
Anton Joined MoreCorp in 2005 to start playmoregolf. Currently, he looks after MoreCorp’s online, ecommerce, digital and media initiatives. Notable new additions to this stable include Flook Sport and Travel, Randgo Rewards and Electronicline. Prior to joining MoreCorp, Anton was at Naspers for six years where he headed up the online publishing of educational and professional content. Media has always been a passion, having spent time reading, writing and editing news and sport at Primedia’s Radio 702 after graduating. Anton sits on the boards of MoreGolf, Flook Sport and Travel and Randgo Rewards. He has a BA Honours degree in Journalism from Stellenbosch University and an MBA cum laude from the University of West London.
Managing Executive: Leisure Parks
Daniel joined MoreCorp in 2009, seconded to MoreCorp’s Rewards business, as Business Development Manager. This followed a spell managing MoreGolf’s Customer Engagement and Retention Division. This broad understanding of the golf business enabled a smooth transition to General Manager of the playmoregolf division in 2013, where he successfully grew the business until 2015. At this time Daniel was appointed Managing Executive of MoreCorp’s Leisure Parks, including the Momentum World of Golf, Golf Villages and PWC Bike Park. Daniel has a BCom Honours (Marketing) from UNISA.
Managing Executive: Get Active
O’B joined MoreCorp in 2015 and manages playmoregolfSA, LastminuteGolf, IdealGolf and GolfTimeSA. Prior to joining MoreCorp, he owned Marketing and Promotions Business in Cape Town for 20 years. O’B launched and owned two brands of clothing in the SA golf market, namely Bunker Boy and Swagg Clothing. He also launched Tommy Hilfiger into the SA golf market. Steeped in the golf industry, O’B enjoyed time as General Manager of Tamarina Golf Estate and Beach Club in Mauritius for five years and Mowbray GC in Cape Town for two years. O’B studied at the University of Cape Town and University of Miami (B Comm and Bus Administration).
Customer Experience Officer
Rhys has been with the company for 40 years, having founded The Pro Shop in partnership with Ken Wolpert. The first store opened in Commissioner St, Johannesburg in September 1976. From the very beginning The Pro Shop offered a range of unique propositions to its customers, including the lowest prices, a 30-day satisfaction guarantee, custom fitting and free customization. Other stores followed, and by the mid 80’s, The Pro Shop had a national footprint, and was the leading retailer of golf equipment in South Africa. The group continues to expand especially into cycling and Rhys is now focussing on his primary passion; the experience its customers receive when they shop, play, practice and ride within its multiple touch points.
Group Membership Sales Manager
Mike has been with MoreCorp since 2007 and was appointed Group Membership Sales Manager in 2015. He joined MoreCorp as a Membership Consultant for playmoregolf in the Durban office, later managing that sales team. Mike headed to Gauteng in 2008, where he led the East Rand sales team and later the Momentum World of Golf Team in 2010. He has 15 years of sales experience, also spanning the fitness and security sectors.
Chief Executive Officer: The Pro Shop
Jeff joined the MoreCorp Group in November 2014. Has over 20 years of Main Board / General Management experience including, Managing Director Skechers Europe, Vice President Planning and Merchandising Footlocker Europe, Head of Planning (Non-foods) Woolworths SA, Director of Planning, Buying and Sourcing Aurum Holdings UK, Group Director Etos SA, Poland. Jeff also was a Director and owner of 34 Degrees South, Consultancy, UK.
Chief Executive Officer: Cycle Lab
Jacques joined MoreCorp at the beginning of 2015 as CEO of Cycle Lab. He has headed up this business unit since then. His retail career started at Edcon in 1995 where worked for over 15 years holding various positions. After leaving Edcon he joined Levi Strauss SA as Retail Director after which was appointed by the House of Busby as Retail Brand Executive. Jacques has a BCom degree in Sports Management from the University of Joburg and an MBA from the University of Stirling in Scotland
Head of Human Resources
Mercia joined The Pro Shop as PA to the directors in October 1995. As the group grew, she started the HR department for the group in 2002. She developed the full spectrum of HR functions within the department, to the required business, as well as national standards and practices. She has a BCom Honours (Industrial and Organisational Psychology) from UNISA, has attended various courses in Labour Relations Management and Advanced Programme in HR Management. She is a member of the SA Board for People Practices as Chartered HR Professional.
Chief Information Officer
Sean has been with MoreCorp for 8 years, after joining the group as the IT Support Manager in Feb 2009, he was promoted to Group IT GM in June 2011 before being promoted to Group Chief Information Office in May 2014. Prior to joining the Group, Sean worked in the UK for 10 years managing IT systems for large construction & catenary system companies, in London & Kent respectively. Sean’s current qualifications included MCSE (2000), CNA (2005) & PMBOK Project Management (2013).
Andrew started the Cyclelab in 1995 and also pioneered the PWC Bike Park and Fit Track. Andrew has a long and distinguished list of cycling accomplishments. This includes Springbok colours in 198, winner of gold, silver and bronze medals at various World Champs. Andrew is a multiple winner in various categories of the Telkom 94.7 and Cape Argus Cycle Tour. He also boasts three wins of the ABSA Cape Epic, collecting 25 stage wins along the way!