Our Story
1976
Where it all began…
First store founded in Commissioner Street in downtown Johannesburg, as The Pro Shop becomes South Africa's first large-format, off-course speciality golf retail store.
1982
Trying our hand at Corporate sales
Establish the corporate division of The Pro Shop, supplying golf apparel to Johannesburg based businesses.
1993
Our golf ecosystem is born
MoreGolf founded following a successful management buyout led by Darryl Edges of The Pro Shop from Interleisure.
1995
The king of retail destination shopping
The Pro Shop Woodmead opens and is immediately recognised as the largest golf retail store in the southern hemisphere.
1997
The internet arrives
Early adoption of ecommerce as theproshop.co.za is launched.
1998
Our flagship Golf Leisure Park
The World of Golf opens in Woodmead, becoming South Africa's first world class golf leisure park.
2002
Helping our customers play better
Gary Player Golf Experience launches, giving golfers instruction under Gary Player philosophies.
2004
We onboard new equity partners
Global Capital Private Equity invests in MoreGolf.
2005
We get into the tee times business
PlayMoreGolf SA membership offering launches, offering affordable access to distressed tee times, thereby encouraging South Africans to 'play more golf'!
2006
Turning red water into blue
Acquire a minority stake in Pro Range Retail Pty Ltd, consolidating the overtraded golf retail space in the Western Cape.
2007
More Golf Leisure Parks added
Acquire satellite Golf Villages in Centurion and Gilloolys.
2010
Choice in the online tee booking space
Launch lastminutegolf.co.za, a pay-as-you-go online tee booking offering.
2010
A proud partner to Africa's Major
Become the official hospitality and merchandise partner to the Nedbank Golf Challenge through The Pro Shop Corporate.
2012
The water is now blue
Western Cape consolidation of TPS stores results in a controlling interest in Pro Range Retail Pty Ltd
2012
We get into the rewards business
Acquire a minority stake in Randgo Rewards Pty Ltd, a tailored employee and customer loyalty, reward and incentive business.
2013
We get into the cycling business
Birth of MoreCorp Pty Ltd, and the MoreCycle division after acquiring the Cycle Lab brand and Bike Park.
2015
We get into the events business
Acquire a minority stake in Sail Pty Ltd, a specialist events project management business, setting the foundational stones of MoreXperience.
2015
A new equity partner
Old Mutual Private Equity acquires a controlling interest in MoreCorp Pty Ltd.
2017
We expand our online offering
Acquire a controlling interest in Flook Sport and Travel Pty Ltd, an online deal of the day business that sells golf and travel packages and close out branded product.
2017
Expanding the cycling ecosystem
MultiPark membership offering launches giving access to bike parks around South Africa.
2018
Cycling retail in the Western Cape
Acquire 100% of Chris Willems Cycles in Tygervalley, laying the platform for MoreCycle's entry into the Western Cape cycling market.
2018
#1 brand in golf …
Secure the exclusive distribution rights of TaylorMade in the Southern African region.
2018
Consolidating the tee booking landscape
Acquire golfteetimes.co.za, securing another online booking portal in the South African landscape.
2019
Securing our digital ambitions
Acquire a controlling interest in Infomasters, being a point of sale software business used by all MoreCorp operating divisions.
2019
Adding layers to the golf ecosystem
Acquire a controlling interest in ScoreCapture, a golf scoring and leaderboard management platform.
2020
Rewarding our customers
MyGolfLife & MyCycleLife rewards programmes launch as the platforms that MoreCorp will use to engage their golfing and cycling communities.
2020
We buy up in the rewards business
Acquire a controlling interest in Randgo Rewards Pty Ltd.
2021
The Pro Shop goes on-course
Merge the Hermanus Golf Club store location with Global Golf Retail Pty Ltd, ending up with a controlling interest in the merged entity and expanding The Pro Shop Express offering to 25 on-course stores without having to assume operational control.
2021
Partnering for success
Merge The Pro Shop Corporate with the Corporate division of Global Golf Gloves Pty Ltd in a market consolidation exercise, ending up with a controlling interest in the merged entity and securing proficient operators in the space with the emigration of the previous MD.
2021
Matchmaking brands to cyclists
Secure the exclusive distribution rights of Orbea and Silverback in South Africa.
2022
We get our own golf tournament
First edition of the MyGolfLife Open golf tournament held at Pecanwood Golf Course in the North West Province. Tournament won by Pablo Larrazábal in a playoff.
2022
We seed tomorrow through school cycling
Launch the Cycle Lab Mountain Bike School Series in Gauteng with 6 events.
2022
Ball tracking technology
InRange installed at the World of Golf and Gilloolys Golf Village, allowing every ball hit at the leisure park to be tracked by radar.
2023
Golf is fun and should be for everyone
HotShots, a self-developed virtual golf entertainment experience, launches at the World of Golf using the InRange technology.
2023
The best teaching solution in the world
Golftech launches at the World of Golf, using world class, market leading teaching technology to drive golf game improvement.
2024
A proud partner to golfs biggest brand
Evergreen exclusive distribution rights agreement established with TaylorMade for the Southern Africa region.
2024
Western Cape golf retail owned outright
Acquire the remaining 25% of Pro Range Retail Pty Ltd from the minority shareholder, and absorb the Western Cape stores into MoreCorp Pty Ltd.
2024
We secure 100% of our rewards business
Acquire the remaining 10% of Randgo Rewards Pty Ltd from the minority shareholders.
2024
Orbea extended
Secure a two-year extension on the Orbea exclusive distribution agreement.
2024
Diversification into the sports events business continues
Acquire a controlling interest in Sail Pty Ltd through a share buy-back.
2025
MTB Schools Series comes to KZN
The Cycle Lab Mountain Bike School Series is rolled out to Kwa-Zulu Natal.