MoreXperience at a glance
MoreXperience marks the expansion of our ecosystem into sports media and event management, anchored by our investment in Sail, one of South Africa’s most recognised names in this space. Sail’s diverse portfolio spans events and rights management, merchandising, licensing and sponsorship, hospitality solutions, digital-led advertising, and facility commercialisation. By offering an end-to-end service that connects brands, rightsholders, and media platforms, Sail creates meaningful engagement with consumers and delivers powerful distribution networks. The division also operates in the B2B space through Flooid, an events specialist with deep expertise in corporate functions and professional golf tournaments. Through its investment in Stadium Management SA, MoreXperience controls the largest stadium management platform in South Africa, with access to a vibrant community of sports and lifestyle consumers and extensive hospitality solutions. The division also is home to MoreCorp Media, in-house media play, that creates opportunities for external businesses to advertise direct to MoreCorp’s extensive customer base through various media properties.
25+
Years of relationship
45+
Commercial partners
100+
Events facilitated p/a
4
Stadiums managed
Sail
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Sail is a premier sports, entertainment and event marketing agency in South Africa, serving as a gateway to exclusive sponsorships, rights management, advertising, and event execution across the region. Sail specializes in rights & sponsorship management, stadium commercialisation, merchandise & licensing, hospitality & suite management, and mobile & fixed LED advertising. Sail guides rights owners and brands through the entire process of maximising opportunities to deliver both value and engagement. By operating with this full-service approach, Sail supports clients from strategy to execution: securing rights, designing activation campaigns, producing events, and executing in-venue and stadium branding. It manages venue assets, develops partner relationships, and drives revenue through suite rentals, concessions, tours, and advertising. With deep relationships across federations, brands, municipalities, and broadcasters, Sail brings world-class events to life and turns sponsorship opportunities into commercial success.
Flooid
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Flooid offers complete peace of mind to corporate, lifestyle, and golf clients by leveraging it's holding company, Sail's 20-year legacy in event execution, brand partnerships, and premium experiences. Positioned as a top-tier events division, Flooid specialises in end-to-end golf event management and corporate and lifestyle event production, ensuring partners stay relevant, distinctive, and impactful. Flooid’s expertise spans every facet of event delivery, from concept creation and logistics to sponsorships, licensing, hospitality, branding, and guest engagement. Its deep understanding of both the golf and corporate sectors allows clients to confidently outsource even the most complex events. With Flooid, organisations gain more than an event, they gain a strategic, creative, and reliable partner dedicated to delivering high-impact, seamlessly executed experiences built on innovation, precision, and two decades of trusted performance in South Africa’s event industry.
Stadium Management SA
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Stadium Management South Africa (SMSA) is South Africa's leading stadium management and hospitality platform, overseeing some of Johannesburg’s most iconic venues, including FNB Stadium, Goldrush Dome, Orlando Stadium, Dobsonville Stadium, and Rand Stadium. Independently operated on a full financial-risk basis, SMSA transforms state-owned venues into world-class, multi-purpose destinations for sport, entertainment, and lifestyle events. The company delivers end-to-end solutions spanning ticketing, event planning, sponsorship and rights management, suite rentals, concessions, vendor procurement, and hospitality hosting. SMSA also manages stadium branding, LED advertising, consulting, and guided tours, offering brands and partners unique access to a passionate sports and lifestyle community. Through operational excellence and innovation, SMSA continues to redefine the stadium experience in South Africa.
MoreCorp Media
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MoreCorp Media connects brands with South Africa’s most engaged sporting communities through powerful, integrated marketing solutions. With thousands of sport lovers interacting daily across the MoreGolf, MoreCycle, and MoreXperience ecosystems, we offer unrivalled access to a premium, active audience. We design, and deliver, cross-platform media campaigns that span retail, digital, television, outdoor, and direct channels, amplifying brand visibility across every customer touchpoint. MoreCorp’s network generates over three million consumer engagements annually across respective ecosystems, providing a unique platform for brands to reach, influence, and convert their ideal customers. Whether promoting lifestyle products, sports equipment, or aspirational experiences, our team works closely with partners to craft data-driven, creative, and scalable campaigns that deliver measurable results and enduring brand impact.
Awaneo
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Awaneo Management & Consulting is a South African social-impact micro-business founded in 2020, focused on driving meaningful transformation in corporate and sporting landscapes. Built around people, purpose, and passion, Awaneo provides solutions that help businesses improve their B-BBEE (Broad-Based Black Economic Empowerment) scorecards, while advancing enterprise & supplier development, youth and women empowerment, skills development, procurement management, and socio-economic development. Awaneo seeks to address structural inequality in sport and business by partnering with clients in the corporate and sports sectors to deliver best-in class consulting and implementation services. Since its establishment, it has aimed to support South African organisations to not just comply, but to lead in transformation through tailored programmes, ethical practices, and measurable social impact. Awaneo’s vision is to build more inclusive, empowered, and equitable communities by leveraging sport as a vehicle for change.