MoreGolf at a glance
MoreGolf is a multichannel golf ecosystem. It has the largest national retail store footprint in South Africa with various physical touchpoints for learning, practising and playing the game. The retail platform provides customers with access to a wide selection of equipment and apparel, has an extensive on-course offering at major golf courses across the country, and has a distinct competitive advantage through strong relationships with suppliers and brands. We compliment our retail presence and further contribute to expanding the golf community through world-class golf and leisure park facilities that provide an all-in-one destination experience, and a platform to drive learning, practicing and gamified golf technology. Access to parks and online tee times are facilitated through a full suite of membership and pay as you go offerings.
37
Retail Stores
4
Ecomm Websites
4
Leisure Parks
200k+
Tee Times
400k+
Community Members
MyGolfLife
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MyGolfLife is the digital heartbeat of the MoreGolf community, a platform that unites the entire offering to golfers across South Africa through a seamless app and web experience. Designed to guide every golfer’s journey and reward them along the way, it makes the game more connected and fun. Powered by the MoreCorp technology ecosystem and supported by all the MoreGolf brands, MyGolfLife connects players to every part of the game, from shopping, practicing, and playing to scoring and travelling. Beyond its core partners, it also collaborates with select external brands in the golfing industry to enhance member value. With advanced data insights driving personalised journeys and experiences, MyGolfLife is redefining the golfing landscape - by creating the ultimate digital gateway that not only rewards, but more importantly seeks to support and guide its members with relevant interventions at every stage of their golfing life, thereby facilitating greater ability and enjoyment.
The Pro Shop
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The Pro Shop is one of South Africa’s great entrepreneurial retail success stories. Founded in 1976 as the country’s first large-format, off-course golf retailer on Commissioner Street, Johannesburg, it has grown into Africa’s leading golf retail brand. With superstores located countrywide in all major centres, over 12,000m² of retail space, and a dominant market share in South Africa, The Pro Shop remains the go-to destination for golfers of every level. Representing all major global brands, we offer the widest product range at competitive prices, backed by expert advice from our knowledgeable sales consultants. Complementing the physical network, The Pro Shop online store ensures seamless nationwide access to its complete range, and with 4 franchise stores, the brand continues to be represented in smaller regional areas. In 2021, a merger with the team at Global Golf resulted in an instant presence of The Pro Shop Express Stores at over 30 golf courses across the country.
The Pro Shop Corporate
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The Pro Shop Corporate began its journey into corporate clothing in the early 1980s and was formally established in 1997 to meet the rising demand for branded golf apparel, personalised merchandise, and premium corporate gifting as golf evolved into a powerful platform for business engagement and brand storytelling. What started with supplying custom products for corporate golf events has grown into a complete sourcing, branding, and distribution partner for major South African and international companies. Drawing on decades of retail, logistics, brand management, and procurement expertise, The Pro Shop Corporate partners with leading corporations, including Volkswagen Group South Africa, managing end-to-end gifting supply chains, warehousing, and national distribution. Since 2010, the business has proudly served as the merchandise and retail partner of the Nedbank Golf Challenge, delivering world-class products, exclusive licensed merchandise, and a premium retail experience that enhances this iconic global golfing event.
MoreCorp Direct Sales
MoreCorp Direct Sales was born from the legacy of The Pro Shop, which pioneered the entry of international golf brands into Southern Africa, removing the barriers of traditional wholesale distribution. Recognizing the need to evolve and expand our brand portfolio with the signing of the Taylormade exclusive distribution agreement, the division was established in 2018. The goal was to deliver a smarter, more efficient route to market. Leveraging five decades of retail experience, advanced systems, and robust infrastructure, we offer partners a competitive edge few can match. Acting as a modern alternative to the conventional wholesaler, our division enhances omnichannel brand reach through innovation and agility. Today, we proudly service over 200 active retail accounts across South Africa and neighbouring countries, including on-course stores, independents, and small retail chains. With a strong focus on relationship-driven sales, we continue to grow our footprint and strengthen the connection between premium golf brands and their customers.
World of Golf & Golf Villages
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Welcome to The World of Golf, Gauteng’s premier golf and family leisure park, 18 hectares of land dedicated to life, sunshine, and sport. Themed around the game of golf, it’s the largest and only golfing theme park in the Southern Hemisphere, offering something for everyone, from beginners and professionals to families and corporate teams. Perfect your swing with unlimited balls, expert coaching, and world-class facilities open 16 hours a day. Enjoy great food at Dimples Café, or host your next birthday party, business meeting, or team-building event in our versatile spaces. Kids can learn to play golf or explore a 2,000m² play area packed with fun and adventure. With daily activities, masterclasses, and full event management services, The World of Golf is where every visit becomes an experience. With smaller satellite ranges located in Bedfordview, Thatchfield, and Centurion, our Golf Villages provide replicate the very best of The World of Golf in convenient locations.
HotShots
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HotShots is redefining the golfing experience, an electrifying fusion of cutting-edge technology, great food, and ice-cold drinks that transforms the way you play and connect. Designed to turn up the social energy, HotShots blends golf gamification with world-class entertainment, bringing you virtual challenges, iconic courses, and interactive games in a music-filled, high-energy setting. Whether you’re a seasoned golfer or picking up a club for the first time, HotShots is all about fun, friendship, and unforgettable moments. Our top-tier entertainment bays host up to six players, making it perfect for friendly competitions, parties, or corporate events. Add in mouthwatering meals, refreshing drinks, and vibrant vibes, and you’ve got the ultimate hangout for golfers and non-golfers alike. At HotShots, every swing, laugh, and cheer brings people together, it’s golf, but not as you know it. Come play, relax, and experience the next generation of social golf.
Gary Player Golf Experience
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The Gary Player Golf Experience, established in 2002 through a partnership with Gary Player, was reimagined into a premier coaching destination dedicated to helping golfers of all levels reach their potential. Based at The World of Golf, Golf Village Gillooly’s and Golf Village Centurion, the academy focuses on goal-oriented training through expert-led, personalised coaching. Central to its philosophy is the Breaking Series, tailored programs such as Breaking 100, 90, or 80, designed to help golfers achieve specific milestones with measurable progress. Each program runs for 8–12 weeks, offering a blend of structured instruction, guided practice, and ongoing support, available for individuals or groups. Junior development is a key focus, with engaging, age-appropriate programs built around Long-Term Athletic Development (LTAD) principles. By combining fun, skill-building, and physical growth, we create confident, well-rounded young golfers and lifelong lovers of the game.
GOLFTEC
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GOLFTEC, founded in the USA in 1995, has grown into the world’s leading provider of golf lessons and custom club fittings, with more than 250 performance centers worldwide. Built on innovation and a passion for progress, GOLFTEC’s mission is simple, to help people play better golf. This philosophy resonated with MoreGolf's mission, and so a partnership was established in 2023. Whether just starting out, refining technique, or chasing a lower handicap, GOLFTEC's data-driven approach ensures real, measurable improvement that is unique to each golfer. Using advanced technology, including OptiMotion motion capture, launch monitors, and AI-driven video analysis, we deliver insights that transform your game. At the core of the GOLFTEC offering are certified coaches, who combine deep technical expertise with personalized guidance to help golfers perform at their best. Backed by science, passion, and precision, GOLFTEC is redefining how the world learns, practices, and perfects golf.
Golf Digest
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Golf Digest South Africa is the country’s premier source for world-class golf content, offering inspiration, instruction, and insight for players of every skill level. As part of the globally acclaimed Golf Digest network, it blends international expertise with distinctly local relevance to celebrate the game in all its forms. MoreGolf has secured the exclusive distribution rights in South Africa for all Golf Digest content for the benefit of its MyGolfLife community members. Readers can explore cutting-edge equipment reviews, expert coaching tips, exclusive player features, in-depth course rankings, and comprehensive coverage of global and local tournaments. More than a magazine, Golf Digest is a trusted companion to the golfing community, educating, entertaining, and inspiring golfers to play better, think smarter, and enjoy the game more. With a commitment to quality storytelling, Golf Digest South Africa continues to shape how golfers connect with the sport.
playmoregolf
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Playmoregolf is a national golf access and marketing platform designed to grow the game by connecting golfers with affordable opportunities to play more often. Every golf club has unused tee times, and Playmoregolf provides a structured solution by purchasing and remarketing these slots to its members through flexible, subscription-based models. Partnering with over 125 golf clubs nationwide, Playmoregolf makes more than 180,000 tee times available each month via its proprietary online booking system. Members can access live tee sheets, view course availability, and book rounds instantly, simplifying the process for golfers and optimising revenue for clubs. By aligning underutilised capacity with consistent demand, playmoregolf creates measurable value for the entire golf ecosystem. Golfers benefit from cost-effective access to premium courses, while clubs enjoy increased occupancy and sustainable revenue growth, helping strengthen the long-term health of the game across South Africa.
lastminutegolf & GolfTeeTimes
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LastMinuteGolf and GolfTeeTimes are dynamic online booking platforms designed to make golf more accessible and affordable for South African golfers. Developed in response to increasing demand for flexible, pay-as-you-play options, both platforms complement the membership model of playmoregolf by offering discounted tee times on a real-time basis. By connecting directly to live tee sheets from partner golf courses nationwide, these platforms enable clubs to sell unsold or off-peak tee times at competitive, “last-minute” prices. This model not only delivers exceptional value and covenience to golfers but also helps courses optimise capacity, drive incremental revenue, and improve utilisation during quieter periods. With the ability to offer tailored deals to the MyGolfLife community based on their prior playing patterns, LastMinuteGolf and GolfTeeTimes continue to assit golfers to get on the course more often - supporting the growth and sustainability of golf across South Africa.
GolfTimeSA
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GolfTimeSA is a digital tee sheet and booking platform developed by MoreGolf Ltd to enhance efficiency and accessibility across the golf industry. It provides golfers with real-time access to available tee times at participating courses, enabling them to search, book, and pay online or via mobile with ease. For golf clubs, GolfTimeSA offers a powerful, cloud-based management system that streamlines operations, reduces manual administration, and expands reach to a broader golfing audience. The platform integrates seamlessly with point-of-sale and membership systems, providing clubs with live data insights, automated communication tools, and improved customer engagement. Designed with both players and operators in mind, GolfTimeSA modernises how golf is managed and played, supporting a connected, data-driven ecosystem that grows participation and optimises utilisation across South Africa’s golf network.